Contagious

Contagious

by Jonah Berger · 2014

Why are some products and ideas talked about more than others? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour.

Best for: Product Person Curious Reader
Level: Intermediate Time: Medium Practicality: 3/5 Inspiration: 4/5
Key Ideas
Why are some products and ideas talked about more than others

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