The Mom Test
Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
Best for:
Founder
Level: Intermediate
Time: Long
Practicality: 2/5
Inspiration: 3/5
Key Ideas
Talking to customers is one of the foundational skills of both Customer Development and Lean Startup
We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right
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