The Power of Broke
With a $40 budget, Daymond had to strategize out-of-the-box ways to promote his products. Luckily, desperation breeds innovation, and so he hatched an idea for a creative campaign that eventually launched the FUBU brand into a $6 billion dollar global phenomenon
Best for:
Professional
Level: Intermediate
Time: Medium
Practicality: 3/5
Inspiration: 3/5
Key Ideas
With a $40 budget, Daymond had to strategize out-of-the-box ways to promote his products
Luckily, desperation breeds innovation, and so he hatched an idea for a creative campaign that eventually launched the FUBU brand into a $6 billion dollar global phenomenon
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