Blue Ocean Strategy

Blue Ocean Strategy

by W. Chan Kim,Renee Mauborgne · 2015

BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.

Best for: Manager Consultant
Level: Intermediate Time: Medium Practicality: 3/5 Inspiration: 3/5
Key Ideas
BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans

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